With 55 years of success in the accounting market, basic accounting, 20 edition of the Wild, has Shaw and Chiappetta endured and adapted to changes in accounting principles, technology and student learning styles. Its innovation is reflected in its extensive use of small business examples, integration of new technologies, materials, superior at the end of chapter material, and a highly engaging, pedagogical design.
John J. Wild is Professor of Business and Vilas researcher at the University of Wisconsin in Madison, where he also defended his thesis, he has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.
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